Privacy policy
Introduction
This Privacy Policy explains how Afluen Pte Ltd (“we,” “us,” or “our”) collects, uses, and protects your Personal Information when you visit our website, afluen.com (the “Site”), or make a purchase. We are committed to safeguarding your data and ensuring transparency in how it is handled.
Collecting Personal Information
We collect Personal Information to enhance your shopping experience and fulfill your orders. Personal Information refers to any data that can uniquely identify an individual. Below are the types of information we collect, why we collect it, and how it is used:
1. Device Information
- Examples: Browser type, IP address, time zone, cookie data, visited pages, search terms, and interaction details.
- Purpose: To ensure the Site functions properly and to perform analytics for improving user experience.
- Source: Automatically collected using cookies, log files, and other tracking technologies.
- Disclosure: Shared with our service providers to optimize website performance.
2. Order Information
- Examples: Name, billing and shipping addresses, payment details, email, and phone number.
- Purpose: To process and fulfill your orders, communicate updates, prevent fraud, and offer tailored promotions.
- Source: Provided by the user during checkout.
- Disclosure: Shared with payment processors, logistics partners, and order management systems.
3. Customer Support Information
- Examples: Communication details, inquiries, or feedback.
- Purpose: To resolve issues and improve customer service.
- Source: Provided by the user during inquiries or interactions.
- Disclosure: Shared with customer support platforms when necessary.
Minors
Our Site is not intended for individuals under 18 years of age. If you believe your child has provided us with Personal Information, please contact us to request its deletion.
Sharing Personal Information
We share your Personal Information with third-party service providers to support the following:
- E-commerce Platform: To securely process transactions and manage the store.
- Payment Processing: To handle payments and prevent fraud.
- Shipping Services: To deliver your orders efficiently.
- Compliance: To fulfill legal obligations or protect our rights when required.
Behavioral Advertising
We may use your Personal Information to provide personalized advertisements and marketing based on your interaction with our Site.
Examples of Usage:
- Analytics to understand customer behavior on our Site.
- Marketing platforms to deliver relevant ads across different channels.
Opt-Out Options:
You can adjust your browser or device settings to manage cookie preferences or disable personalized ads. Contact us for further assistance.
Using Personal Information
We use your Personal Information for the following purposes:
- Processing orders and payments.
- Shipping and fulfilling your orders.
- Keeping you updated on new products, services, and promotions.
Retention of Personal Information
We retain your Personal Information as long as it is necessary for the purposes outlined in this Privacy Policy or until you request its deletion.
Your Rights
For Residents in the European Economic Area (EEA):
Under GDPR, you have the right to:
- Access, correct, or delete your Personal Information.
- Restrict or object to data processing.
- Transfer your data to another provider.
For California Residents (CCPA):
Under CCPA, you can:
- Request details about the Personal Information we collect.
- Opt-out of data sharing.
- Request data deletion.
To exercise your rights, contact us at support@afluen.com.
Cookies
Cookies are small files stored on your device to enhance website functionality and analyze user behavior.
Types of Cookies We Use:
- Necessary Cookies: Enable core website functionality (e.g., shopping cart, login).
- Analytics Cookies: Measure and improve Site performance.
- Advertising Cookies: Deliver personalized ads.
Managing Cookies:
You can modify your browser settings to block or delete cookies. However, please note that certain features of the Site may not function properly if cookies are disabled.
Do Not Track
Currently, we do not alter our data collection or usage practices in response to “Do Not Track” signals due to the lack of a consistent industry standard.
Data Security
We implement robust measures to protect your data. While no online transmission is completely secure, we are committed to ensuring the highest level of protection for your information.
Changes to This Policy
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page.
Contact Us
For any questions or concerns regarding this Privacy Policy, please contact:
Afluen Pte Ltd
33 Ubi Avenue 3, #07-34, Vertex Tower B
Singapore 408868
Email: support@afluen.com